A WhatsApp bot that qualified 3,200 parents and enrolled 58 students
Parent enquiries arrive faster than any admissions team can answer them, and most go cold before a human replies. Velorum's WATI bot works every enquiry the moment it lands. It qualifies the parent, answers questions, nurtures the conversation on WhatsApp, books the consultation, and pushes families through to enrolment. That is revenue the school could never have chased by hand, captured automatically, around the clock.
- Client
- IVA Global Online School
- Service
- WATI AI prospecting bot · 24/7 WhatsApp
- Period
- January to May 2026 · Live in production
3,200
Parents engaged
58
Students enrolled
€124k
New tuition / year
69×
Return on the bot
€31
Cost per enrolment
From first message to signed enrolment
3,200
Parents in conversation with the WATI bot
Nurtured
Screened for fit, grade and intent, answered 24/7
Consultations
Registered, reminded, and walked to attendance
58
Fee-paying students, verified in the dashboard
A 1.8% lead-to-enrolment rate on fully automated traffic. Every conversation was handled by the bot before a human ever stepped in.
Answers instantly
Every parent enquiry is met in seconds on WhatsApp, day or night, in the school's own voice.
Qualifies
It screens for grade, curriculum and intent, so the team only ever speaks to genuine, ready families.
Books & reminds
It registers parents for consultations and open days, then chases attendance with automated reminders.
Drives enrolment
It nurtures each conversation to the enrolment decision, handing over warm, informed parents.
- Average tuition
- Blended across SA IEB tiers
- Students enrolled via WATI
- Attributed as lead source in the enrolment dashboard
- New tuition secured
- 58 students at €179 / mo, annualised across the year
- WATI bot investment
- Fully managed prospecting bot, build and run
69×
Every €1 invested in the bot returned about €69 in first-year tuition, at €31 to acquire each enrolled student.
“Every parent enquiry answered in seconds, qualified, and walked to enrolment. The bot pays for itself sixty-nine times over.”
Figures sourced from IVA Global Online School's leads-to-enrolments dashboard, 1 January to 31 May 2026. WATI enrolments verified against monthly totals. ZAR converted to EUR at about R20 to €1. Tuition annualised over 12 months across a blended average of published SA IEB tiers. Actual value varies by grade mix and retention.